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Title

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Marketing Copywriter

Description

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We are looking for a talented and creative Marketing Copywriter to join our dynamic marketing team. As a Marketing Copywriter, you will be responsible for crafting persuasive and engaging content that aligns with our brand voice and marketing goals. Your words will help drive customer engagement, increase brand awareness, and support various marketing campaigns across digital and traditional platforms. In this role, you will collaborate closely with marketing strategists, designers, product managers, and other stakeholders to develop copy for websites, email campaigns, social media, advertisements, product descriptions, and more. You must be able to understand the target audience, interpret creative briefs, and translate complex ideas into clear, concise, and compelling copy. The ideal candidate is a skilled storyteller with a strong grasp of marketing principles, SEO best practices, and the ability to adapt tone and style for different channels and audiences. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and meeting tight deadlines without compromising quality. This is an excellent opportunity for someone who is passionate about writing and marketing, and who wants to make a tangible impact on brand growth and customer engagement. If you have a portfolio that showcases your ability to write for a variety of marketing channels and a keen eye for detail, we’d love to hear from you.

Responsibilities

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  • Write clear, persuasive, and original copy for marketing materials
  • Collaborate with designers and marketers to develop campaign concepts
  • Edit and proofread content to ensure accuracy and consistency
  • Conduct research to understand products, target audiences, and market trends
  • Optimize content for SEO and digital performance
  • Maintain brand voice and messaging across all platforms
  • Develop content for websites, emails, social media, and print materials
  • Participate in brainstorming sessions and creative meetings
  • Revise content based on feedback from stakeholders
  • Stay up-to-date with industry trends and best practices

Requirements

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  • Bachelor’s degree in Marketing, Communications, Journalism, or related field
  • 2+ years of experience in copywriting or content creation
  • Excellent writing, editing, and proofreading skills
  • Strong understanding of marketing and branding principles
  • Familiarity with SEO and digital marketing strategies
  • Ability to manage multiple projects and meet deadlines
  • Proficiency in Microsoft Office and content management systems
  • Strong attention to detail and organizational skills
  • Creative thinking and problem-solving abilities
  • Portfolio of writing samples demonstrating versatility and quality

Potential interview questions

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  • Can you provide a portfolio of your previous marketing copywriting work?
  • How do you approach writing for different target audiences?
  • What strategies do you use to ensure your content is SEO-friendly?
  • Describe a time when you had to meet a tight deadline. How did you manage it?
  • How do you handle feedback and revisions from multiple stakeholders?
  • What tools or software do you use to support your writing process?
  • How do you stay current with marketing trends and content strategies?
  • Can you describe your experience working with designers and marketers?
  • What is your process for developing content from a creative brief?
  • How do you ensure consistency in tone and messaging across platforms?